Download Basics Typography 01: Virtual Typography by Matthias Hillner PDF

By Matthias Hillner

"Basics Typography: digital Typography" addresses a essentially new type of typographical communique. The ebook explores the visible association of phrases and letters within the context of multimedia. the following, this association isn't easily a spatial positioning of textual content details it's also sure through time. The expanding use of relocating, digital variety will help to harmonise this time-based presentation of phrases on reveal. The ebook touches on paintings from various designers, together with Channel four and Pentagram layout. it will supply a very good creation to the most recent tools in typographical and visible verbal exchange.

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Extra info for Basics Typography 01: Virtual Typography

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Chapter 2 Approaching multimedia 34—35 Computer networks connect people from different parts of the world. Today, this is done so efficiently that people are often left with little time to contemplate the information that is conveyed. Due to the information overload that results from the growing accessibility of information, visual perception is largely reduced to the registration of data. But information that is merely recognised as such does not communicate. People need time to reflect on information in order to generate an understanding, and they need to be given time to depict its visual presentation in order to appreciate its aesthetic appearance.

The languages are chosen in accordance to the country within which the buildings featured in the background are found. 2 Temporal and transitional typography 38—39 Time-based logotype – Studio for Virtual Typography This logo animation was created for the National Film and Television School. The logotype was split into individual letters that move horizontally in an overlapping fashion. Due to their large size, the letters first appear as illegible graphic shapes. Eventually they become smaller and move into their accurate positions.

4 Static information and motion graphics 62—63 Kleine Dada Soirée – Theo van Doesburg Theo van Doesburg co-founded the De Stijl group (see pages 26–27) but also explored other art movements, such as Dadaism. This example illustrates how excessive amounts of information can lead to visual confusion. Much of the information escapes the viewer’s rational understanding. Words that are seen are not necessarily read. Words that are read are not necessarily understood. However, Dadaist work was not always meant to communicate text information explicitly, rather to express a general attitude towards society and politics.

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